How FirstPC Match handles site and analytics data

FirstPC Match uses Google Analytics 4 only after a visitor chooses to allow analytics. The measurement is used to understand page visits, questionnaire completion, recommendation generation, and retailer clicks. The site does not intentionally send names, email addresses, free-text answers, or full affiliate destination URLs as analytics event parameters.

Visitors can continue without analytics and can revisit their analytics choice from the site footer. Advertising storage, advertising user data, advertising personalization, Google Signals, and ad-personalization signals are disabled in the current analytics setup.